Creators Agency Docs

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Creator Media Kits ​

Each creator has a dedicated page at rosters.creatorsagency.co/[slug] — a dark-themed, brand-facing profile that covers everything a brand needs to evaluate a partnership.

What's on a media kit page ​

  • Creator headshot (circular), name, primary platform badge, category tags (coral pills)
  • Bio text
  • Social platform links with icons (YouTube, TikTok, Instagram, Facebook, Podcast, X/Twitter)

Stats ​

  • Total followers across all platforms
  • Per-platform follower counts
  • Average views and engagement (where available)

Demographics ​

  • Audience gender split (male / female %)
  • US audience %
  • Age 25–34 %
  • Displayed as horizontal bar charts
  • Up to 4 videos pulled live from the ca-data /videos endpoint
  • Ordered by view count (highest first)
  • Platform-balanced logic:
    • YouTube primary creator → top 4 YouTube videos
    • TikTok or Instagram primary → top 2 native platform + top 2 YouTube
    • Other → top 2 YouTube only
  • Falls back to creator.featuredVideos field if ca-data returns empty

Brand Partnerships ​

  • Logo grid of past brand partners
  • Logos fetched via the Mini webhook (Clearbit → Google Favicons fallback)

Similar Creators ​

  • Up to 4 related creators shown at the bottom as cards

Agent view ​

When an agent is logged in (via the /roster auth gate), the media kit shows additional internal data:

  • Rates — platform-specific sponsorship rates (inflated 20% over what's shown to brands — margin is built in)
  • Internal notes — any flags or context from Airtable
  • The agent view is detected from localStorage.getItem('roster_auth') — if it ends with @creatorsagency.co, agent mode activates

Browse page (/browse) ​

/browse lists all 142+ creators with filters.

Filter options:

  • Search — by creator name
  • Category — Personal Finance, Crypto, Investing, Entrepreneurship, etc.
  • Brand — filter to creators who have worked with a specific brand
  • Size — All / 100K+ / 500K+ / 1M+ total followers
  • Platform — YouTube, TikTok, Instagram, Podcast (multi-select, checks ALL platforms not just primary)

View modes: Grid or list

Counts: Total followers across all filtered creators shown in the header.

Notes ​

  • Creator slugs come from Airtable and are stable — don't change them or existing links break
  • Headshot must exist before a creator is synced — no headshot = creator is skipped entirely
  • The home page / renders the same component as /[slug] but shows the first creator alphabetically
  • Back button on creator pages uses window.history.back() — never links to /browse directly