Appearance
Roster Builder
The Roster Builder lives at /roster and is for agents only. It's where you assemble a creator package, apply filters, preview the lineup, and generate a shareable link for a brand.
Access
Requires a @creatorsagency.co email. On first visit you're shown a login gate — enter your CA email and it's stored in localStorage. No password, no server-side session. Clearing your browser storage logs you out.
Building a roster
Selecting creators
The left panel shows all creators. Use the filters to narrow:
| Filter | Options |
|---|---|
| Search | Creator name |
| Category | Personal Finance, Crypto, Investing, Entrepreneurship, etc. |
| Brand partnerships | Filter to creators who've worked with a specific brand |
| Platform | YouTube, TikTok, Instagram, Podcast, Facebook |
| Size | 100K+ / 500K+ / 1M+ total followers |
| Min male audience % | Numeric — useful for male-skewed brand targeting |
| Not closed | Hides creators who are already signed clients (Do Not Pitch flag) |
Click a creator card to add them to the right panel. Click again to remove.
Templates
Pre-built quick-starts in the top bar:
- Top 10 Finance
- Million+ Club
- YouTube Stars
- TikTok Creators
- Crypto & Web3
- Business & Entrepreneurship
Applying a template replaces the current selection.
Budget calculator toggle
A toggle in the builder controls whether the Budget Calculator section appears on the shareable /r page. On by default. Turn it off if you're sending a package to a brand that shouldn't see rate estimates.
Sharing a roster
Once you've selected creators, hit Share. This generates a URL in the format:
/r?creators=slug1,slug2,slug3&brand=Nike&budget=50000creators— comma-separated slugs of selected creatorsbrand— optional brand name (pre-fills the brand name and fetches their logo on the /r page)budget— optional budget in dollarsbudget=false— appended when the budget calculator toggle is off
Copy the URL and send it to the brand. The page is fully public — no login required to view it.
Other tools in the builder
AI pitch generation
Generates a short outreach pitch for the selected lineup via /api/generate-pitch. Uses the brand name, creator list, total reach, and category mix as context. Output appears inline and can be copied.
CSV / Excel export
Exports the selected creators to an .xlsx file with:
- Name, total followers, primary platform, categories
- Per-platform follower counts (YouTube, TikTok, Instagram)
- Audience demographics (male %, female %, US %, age 25–34 %)
- Brand partnerships (semicolon-separated)
- Media kit link
Category pages
/roster/[category] renders a static category roster page — a simplified public-facing version filtered to one category. These are separate from the main builder and don't require a login.